“Defigo had been in the US market for two years but hadn't yet built a partnerships program to match our ambitions. Lauren was brought in as a specialist partnerships advisor to work with our team. After defining our ideal partner profile, developing our enablement strategy and assets, and coaching our team — within the first 90 days we had a franchise partner running active outbound and co-selling with us for the first time. I valued that she could operate at every level: strategic advisor one day, hands-on coach the next.

If your company is serious about building a high-performing channel program, Lauren is a worthwhile long-term investment.”