There’s more than one way to grow a partner program — but it starts with knowing where you are.
We work with SaaS teams at all stages of program maturity.
Each service combines clear strategy with hands-on execution because most programs don’t fail from lack of ambition. They fail from lack of focus, ownership, or internal support.
Our Services
Pilot
You’re launching a new motion — or rebuilding the foundation.
You need a focused plan, a clear Ideal Partner Profile, and a way to activate early partners that doesn’t take 6 months.
We help you get a partner motion off the ground that actually drives results.
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Internal GTM and partnership readiness audit
Ideal Partner Profile (IPP) definition
Pilot plan: From outreach to activation we provide the journey and GTM materials
Lightweight tooling recommendations
Weekly execution coaching
Retrospective + recommendations
Activation & Enablement
You’ve signed partners — but many aren’t active or driving growing revenue.
Whether referrals have plateaued or partners don’t know how to sell your solution, we help you build structure into onboarding, enablement, and GTM alignment so more partners start producing real results.
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Partner Program audit
IPP review and refresh
Partner Engagement Playbook: A full playbook to move partners from signed to selling with clear journeys, onboarding flows, enablement, and co-marketing structure.
Tech and reporting recommendations
Weekly execution coaching
Retrospective + recommendations
Scale & Optimize
Your partner program is producing but scaling it is painful.
We help you go from reactive to repeatable by tightening attribution, segmenting partner types, streamlining comms, and embedding better systems.
More revenue, less chaos.
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Deep-dive audit of partner performance, attribution, GTM alignment
Lifecycle mapping across tiers, regions, and motions
Scalable playbooks for co-sell, co-market, and lifecycle comms
Incentive model + partner comms framework
Tech and tooling optimization + reporting dashboards
Cross-functional execution alignment
Weekly implementation coaching
Retrospective + recommendations
When your team is stretched thin, we help you ship.
From idea to done — without adding headcount.
Targeted execution sprints as add-ons or standalone projects
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Webinars, co-marketing flows, email sequences, and landing pages aligned with your internal calendar and sales priorities.
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Internal toolkits for sales: battlecards, pitch decks, objection handling sheets, and use-case guides.
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Updated pitch decks, one-pagers, or co-branded content tailored to region, tier, or motion.
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Want to launch in a new geo or test a new partner type? We’ve done it — and we’ll walk you through it from audit to rollout.
Not sure what you need?
Let’s figure it out together. We offer a free strategy session to help you identify what’s working, what’s stuck, and where the biggest opportunities are. You'll leave with clear next steps—no pressure, just value.
Stefania, Co-Founder at Lantern
"Lauren has been an invaluable asset, bringing a wealth of knowledge, experience, and a friendly demeanour to the table. Her insights into partnerships and growth strategies have been crucial as we navigate expansion. I wholeheartedly recommend Lauren to any business aiming to explore new growth avenues and strengthen partnerships."
